A Pragmatic Study of Strategies for Crisis Communication in the Announcements Made by Chinese Listed Pharmaceutical Enterprises

Drug safety issues have grown increasingly common in China and been much concerned by the public, having exerted a huge impact on development survival of related pharmaceutical enterprises. Consequently, involved corporations to respond properly crisis with view not only resume corporations’ operation but also rebuild public’s confidence industry. Although scholars conducted abundant research corporate apologies, announcements, quasi-apology or substitute for as way crises China, gained due attention from academia. Therefore, paper intends analyze components Chinese enterprises’ announcements pragmatic strategies employed herein better elucidating formation highlighting role managing crises. Based Boy’s (2011) seven apology Xu’s (2021) strategy set, qualitative is carried out. It found that, unlike conventional six are identified corresponding conducive explored: (1) revelation: explanation (blunt statement); (2) responsiveness: timeliness (attitudinal meaning devices); (3) responsibility: internal attribution external (grounders); (4) remorse: guilt (IFID); (5) reform: change devices, hedges vagueness) (6) operations: minor impact, undetermined statement, vagueness). The findings would shed light communication, provide practitioners some insights into how issue announcements.